How to Run a Golden Ticket Raffle

Have you ever heard of a Golden Ticket Raffle? Aside from conjuring Charlie and the Chocolate Factory memories, this is actually a super appealing and buzz-worthy idea for your next charity fundraise

First off, what is a Golden Ticket Raffle? In plain terms, this is a fundraising strategy that gives a single ticket holder the chance to win an extremely coveted over-the-top prize, rather than a smaller gift. Golden tickets are typically priced higher than average fundraising raffle tickets, but the prizes are truly amazing.

Here’s exactly how to implement a Golden Ticket Raffle at your next fundraising event: 

Step 1. Check Local Laws and Regulations

Every state has different parameters for gambling and giveaways. Make sure you’re playing by the rules.

Step 2: Set a date and time for the drawing

Letting attendees exactly when the winner will be announced will help stir Golden Ticket sales and set expectations.

Step 3: Come Up with a Budget and Select Golden Ticket Prizes

There’s nothing like a once-in-a-lifetime BlueTree Marketing trip or experience as the Golden Ticket prize. Let a BlueTree Marketing expert guide you to fundraising prize that’s on-brand with your event. For example, a casino night fundraiser might have a Stay & Play in Las Vegas trip as the Golden Ticket prize. BlueTree Marketing can even work with your organization 1:1 to come up with a custom charity raffle item prize offering.

Step 4: Print Golden Tickets in Bulk

If your Golden Ticket prize is exciting enough, it’s bound to generate buzz. Make sure you have enough tickets for the abundance of Golden Ticket sales.

Step 5: Promote Your Golden Ticket Raffle

Your Golden Ticket prize should be exciting enough to really hook attendees. So make sure to mention it on the invitation and reminders, as well as post about it on social media channels.

Step 6: Sell Golden Tickets both Online and Offline

Make it easy for fundraiser event attendees to purchase Golden Tickets. We highly recommend selling tickets both online and offline so there’s no excuse not to partake!

Step 7: Sell Golden Tickets both Online and Offline

When the time has come, consider making the winning Golden Ticket drawing a spectacle! If the winner is announced publicly, it could create excitement for your fundraising event and subconsciously convince more to purchase Golden Tickets next time around

For more auction and raffle ideas that will make your event epic, reach out to a Blue Tree Marketing specialist today!