The Importance of Images and Detailed Descriptions When Using Mobile Bidding Software to Run an Online Auction

The good news: we live in an age where technology allows our fundraising auctions to happen online with mobile bidding software, lowering our hosting costs and inviting anyone, anywhere to partake.

The bad news: seeing and hearing about a fundraising auction item on the internet is still a very different experience than experiencing it—and the hype around it—in person.

That said, there are certainly ways to optimize mobile bidding software to maximize bids and ultimately increase profits for your nonprofit organization. And it’s not at all as intimidating as it sounds.

See, a picture is worth a thousand words—especially when it comes to an online auction. That’s because the better the imagery, the better fundraising auction attendees can envision the product or trip in their life, the more money it will garner for your organization. Be sure to upload a wide range of photographs for any charity auction items.

For example, if you are auctioning off BlueTree Marketing’s Sun-Kissed St. Thomas vacation package, it behooves your organization to include photographs of the view from the balcony from Bolongo Bay Beach Resort, close-ups of the food selection, action shots of Hobie boats and swimming with turtles, postcard images of the natural landscape, etcetera.

As important as images are, so are the nonprofit auction item descriptions. Our best advice: get descriptive! Romance every part of every nonprofit auction item so the descriptions make each item sound like a dream come true! Also, don’t sleep on including terms and conditions and any other details/facts about the auction items so bidders can ensure the auction item is a realistic fit for them.

Now that you know what to do, put on your writer hat, and let’s go!