6 Tips To Increase Fundraising Event Attendance
Are you struggling to increase attendance for your nonprofit’s fundraising event? Boosting attendance isn't just about sending invites, but also about creating an experience people can't wait to attend. More attendees also means greater exposure for your cause and networking opportunities for your supporters. From strategic marketing to irresistible auction packages, these expert tips will help you attract more guests, maximize engagement, and ultimately, raise more funds for your cause!
1. Define The "Why" Of Your Fundraising Event
Potential donors need a compelling reason to attend your event, so one of the first steps in planning should be clearly defining why you're hosting the fundraiser. What is your organization raising donations for? Share specific stories or examples that illustrate how their attendance will make a difference.
For example:
Instead of saying something generic like "attend our fundraiser,” something more appealing would be saying “join us for an evening to help [your cause] for [who is benefiting from this cause].”
Use emotional, personal stories to connect. A video or testimonial from a beneficiary can bring your cause to life. When your attendees understand the "why," they're far more likely to show up and support your cause.
2. Know Who Your Audience Is
The more you know your audience, the better you can tailor your fundraiser to gain their interest.
Questions to answer:
What is the age range of our target audience?
Are they likely to prefer formal, casual, or online events?
For example, a millennial audience might like a fun, interactive activity like a trivia night or silent auction. Meanwhile, corporate sponsors might be more drawn to a black-tie gala focused on networking opportunities.
3. Make It Easy to RSVP
The simpler the RSVP process, the better. If you’re requiring people to click through multiple links, fill out lengthy forms, or jump between platforms, you’re putting up barriers.
Tips for easy RSVPs:
Use user-friendly platforms BetterWorld, Galabid, or Givergy.
Ensure your website has a clean, responsive design for mobile users.
Have a clear Call-To-Action (CTA) with a prominent "RSVP" button or clear instructions on where to respond on the invitation.
Offer multiple response options like emailing a link to the online form, phone confirmation, a text option and adding a link to the RSVP page on your social media profile.
Remember to send confirmation emails or text messages to attendees, reminding them of key event details like date, time, and location.
4. Create A Buzz On Social Media
Frequently post about your fundraiser on your social media platforms sharing new updates and exclusive auction packages. As the event gets closer, create FOMO, or Fear Of Missing Out by highlighting limited availability, sharing exclusive sneak peeks, emphasizing unique auction packages, using countdown timers, going live, and more.
5. Engage Local Media
Reach out to local newspapers, community bloggers, radio stations, and TV stations, etc., to see if they will help spread the word about your fundraiser to attract more attendees.
6. Partner With Local Businesses & Organizations
Strategic partnerships can expand your event's audience and reach. Partnering with local businesses or organizations can help promote your event while aligning your cause with their branding.
Create An Unforgettable Fundraising Event
A well-attended fundraising event can really open doors for your non-profit’s cause by reaching new people and making connections. By implementing these tips, get ready to see your event attendance increase whether it’s an in-person or silent auction!
Schedule a call with us to see how we can make your fundraising event a memorable experience.